Growth operations · Applied AI
The marketing team, and the software it runs on.
Creative Rift operates paid media, ecommerce and lifecycle marketing for companies that sell physical products, then builds the automation that removes the manual work underneath. Senior operators, not account managers.
The problem
Most marketing spend is unmeasured, and most agencies prefer it that way.
The pattern repeats across every account we open. Conversion tracking counts events that never happened. Bot traffic inflates the top of the funnel. Offline revenue never makes it back into the ad platform, so the campaigns that actually close business look like the weak ones. Leads sit uncontacted for days. A customer list worth millions gets one newsletter a quarter.
None of that is a strategy problem. It is an operations problem, and it is fixable in weeks. What it requires is somebody who will report the honest number in month one, including when the honest number is worse than the number you were shown last month.
Services
Six lines. Take one, or take all six.
Paid media
Google and Meta: account structure, bidding, budget allocation, creative direction. Judged against gross profit, not platform conversions.
Ecommerce and Shopify
Rebuilds and ongoing operation. Merchandising, collections, navigation, promo mechanics, product content at catalogue scale, conversion work.
Measurement and analytics
Offline conversion import, phantom value removal, bot filtering, GA4 and Ads configuration, attribution reporting you can act on.
Lifecycle and retention
Speed to lead, follow up sequences, replenishment triggers, segmentation, and the email and SMS programme most companies own and never run.
Strategy and campaigns
Positioning, competitive work, campaign design, trade show programmes, product launches, creator and affiliate programmes.
Applied AI and software
Internal tools, lead routing, commission and affiliate automation, content pipelines, reporting dashboards. Built, shipped, maintained.
The first month is not a strategy deck. It is a frozen baseline, an honest number, and a dated list of everything that changed.
What is different
The build capability is the part nobody else brings.
Agencies stop at the edge of the platform. When the fix requires software, an internal tool, an API integration, a data pipeline, a piece of automation that removes six hours of somebody's week, the answer is a referral to a development shop and a three month wait.
We write the software. That means the recommendation and the implementation come from the same place, on the same timeline, with nobody in the middle translating one into the other.
- Lead routing and CRM automation, form to closed won
- Affiliate and commission engines with automated payout batching
- Product content pipelines that run at thousands of SKUs
- Reporting that reconciles ad platforms against actual revenue
Start with the diagnostic.
Before any retainer, we audit what you are already spending and what it is actually returning. The findings are yours either way.